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America Can't Get Enough Matcha. Japan Is Struggling To Keep Up

Summary by Forbes
A U.S. matcha boom is straining Japan’s tea supply chain, while one Shizuoka producer uses solar-powered farming to build a more resilient, sustainable future.

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ForbesForbes
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America Can't Get Enough Matcha. Japan Is Struggling To Keep Up

A U.S. matcha boom is straining Japan’s tea supply chain, while one Shizuoka producer uses solar-powered farming to build a more resilient, sustainable future.

·Jersey City, United States
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DissaporeDissapore

We Drink Too Much Matcha, and for Japan It's a Problem

Drinks (but not only) made of green matcha tea depopulate, and the Japanese market struggles to keep up with them.

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Dissapore broke the news on Monday, August 31, 2026.
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