Published 23 days ago • loading... • Updated 23 days ago

‘We broke every rule’: How cult boutique Incu shook up Australia’s fashion scene

Brian and Vincent Wu have spent more than two decades building a fashion store chain that decidedly does not revolve around sales numbers.

+2 Reposted by 2 other sources

Brian and Vincent Wu have spent more than two decades building a fashion store chain that decidedly does not revolve around sales numbers.

23 days ago·Sydney, Australia

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Sydney Morning Herald broke the news in Sydney, Australia 23 days ago on Friday, March 13, 2026.

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Incu increased revenue to $58.9 million in 2024 by focusing on in-house labels and vertical integration to improve margins and trend response.