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"We are the Red Bull of sports nutrition" (René van der Zel, XXL Nutrition) - RetailDetail EU
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"We are the Red Bull of sports nutrition" (René van der Zel, XXL Nutrition) - RetailDetail EU
Sports nutrition is becoming mainstream: the category is claiming an increasingly large space in supermarkets. Pioneer XXL Nutrition sees this happening with approval, even though the protein hype is getting a little out of hand, according to founder René van der Zel.
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