We Are More than a Blue Square

Generative AI reimagines the Blue Square Super Bowl ad in real time

The Super Bowl has been decided with a Seahawks decisive victory, but in the Jewish community, the conversation around the Blue Square Alliance Stand Up to Jewish Hate commercial continues. While Robert Kraft deserves credit for investing significant resources and putting his money where his mouth is, many within the Jewish community argued the creative execution missed the mark with an unrealistic victimization-focused depiction of Jew hate. Wh…

We are more than a blue square - Politics, Policy, Political Views

On Sunday night, during the Super Bowl – one of the largest shared cultural moments on the planet – an advert about antisemitism reached tens of millions of homes. Funded by Robert Kraft, it set out to ‘stand up to Jewish hate’. That really matters. But moments like this are not neutral, they never are.

We are more than a blue square

I am a Jew, I am a Zionist and I walk in that name in freedom because Israel exists. So, it is this that our children need to hear.