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We Are Collider launches AI tool ‘ROXi’ to predict ROI for brand experiences
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We Are Collider launches AI tool ‘ROXi’ to predict ROI for brand experiences
We Are Collider, the brand experience agency for clients including Amazon Games, John Lewis and Red Bull, has developed a proprietary tool called ROXi that uses AI to predict and measure the ROI of brand experiences. ROXi has been designed to help clients secure budgets from stakeholders by projecting the ROI of a brand experience. Although experiential ROI can already be measured through metrics like footfall, content shares and earned media v…
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