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WBGO Brings Programmatic Ads to Its Internet Stream
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WBGO Brings Programmatic Ads to Its Internet Stream
From the Radio World “Who’s Buying What” page: 88.3 WBGO(FM), licensed to Newark, N.J., is the only full-time jazz station in the New York City tri-state area. This fall, it partnered with SoundStack to launch programmatic advertising on its stream. It’s the first noncom station to partner with SoundStack for programmatic ads, the technology company told us. SoundStack said that its Marketplace platform presents noncom stations the opportunity …
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