US EditionWayfair Partners with Google to Advance AI-Powered Shopping for the Home
Wayfair and Google launched AI checkout using the Universal Commerce Protocol to enable direct purchases on Google AI shopping surfaces while Wayfair remains merchant of record.
- Wayfair Inc. announced in Boston it co-developed Google's Universal Commerce Protocol to enable seamless AI-driven shopping, directing readers to the Wayfair blog for more details.
- UCP is designed to enable seamless, secure interactions between AI agents and retailers, with Wayfair Inc. remaining the merchant of record for pricing, fulfillment and customer support.
- Soon, UCP will power a new checkout experience on eligible Google product listings in AI Mode in Search and the Gemini app, allowing shoppers to complete purchases directly from Wayfair Inc. without leaving Google.
- Wayfair's chief technology officer said `By working together with other retailers on open standards like UCP, we're helping ensure AI-driven shopping experiences connect customers to trusted retailers and reliable purchase experiences`.
- With millions of products, Wayfair Inc. is positioning its Wayfair family of brands, including Wayfair Professional, Birch Lane and Joss & Main, to make discovery more intuitive and personalized, Wayfair said.
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Wayfair Partners with Google to Advance AI-Powered Shopping for the Home
BOSTON, Jan. 12, 2026 /PRNewswire/ -- Wayfair Inc. (NYSE: W), the destination for all things home, is a foundational partner that co-developed Google's Universal Commerce Protocol (UCP), an open standard designed to enable more seamless, secure interactions between AI agents…
Wayfair Participates in Google’s New Standard for Agentic Commerce
Wayfair said Monday (Jan. 12) that it participated in the development of Google’s Universal Commerce Protocol (UCP) for agentic commerce and will soon enable shoppers to check out directly from Wayfair without leaving Google during their research. The new checkout experience will be enabled by UCP on eligible Google product listings in AI Mode in Search and the Gemini app, the online seller of furniture and home goods said in a Monday …
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