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Way Announces First Major Sports Sponsorship with Chicago Fire FC

Way announced its first major sports sponsorship with Chicago Fire FC, as the company said it aims to boost brand visibility in Chicago, Illinois.
As its first major sports tie-up, the company hopes to boost its brand visibility among soccer fans through the sponsorship.
Branding will appear on stadium signage and club digital channels, and the deal includes promotional events and media activations across the club's platforms.
The club will add sponsor-driven fan activations at matches and support commercial revenue from the sponsorship, Way said.
No public disputes have been reported around the deal, and the partnership is timely as the club prepares upcoming marketing cycles.

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Way Announces First Major Sports Sponsorship with Chicago Fire FC

New partnership delivers easy, pre‑booked parking for Chicago Fire FC fans at every home matchCHICAGO, Feb. 19, 2026 /PRNewswire/ -- Way.com today announced its first major sports sponsorship, becoming the Official

2 days ago·New York, United States

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