US EditionHow Donald Trump won the Super Bowl
- Donald Trump attended Super Bowl LIX, becoming the first sitting president to do so, and celebrated several political and cultural victories before the game began.
- The NFL changed the end zone message from "End Racism" to "Choose Love," which was deemed "appropriate" by the league amid ongoing events.
- A CBS poll indicated that 53 percent of Americans approved of Trump's presidency, while 70 percent believed he was fulfilling his campaign promises.
- Trump criticized the NFL's new kickoff rule on Truth Social, expressing dissatisfaction with the changes made to the game's traditional kickoff.
10 Articles
10 Articles
Donald Trump Didn’t Suit-Up For The Super Bowl, Yet He Was Clearly The MVP
If it could be said that all politics is local (a saying coined by the late former House Speaker Tip O’Neill from Massachusetts during the Reagan era), the reality is today, all politics – and a good chunk of everything else, too – is President Donald J. Trump. Indeed, not even the presence of Chiefs star Travis Kelce’s best girl Taylor Swift could tear America’s mindset away from Trump. What some pop culture commentators had been calling the Ta…
'Wow' - Donald Trump's Special Assistant Is Turning Heads
Donald Trump's Lawyer Is Turning Heads (1:31) President Trump is back in Washington, D.C. following a trip to New Orleans for Super Bowl 59.Super Bowl 59 was rather disappointing. The Eagles blew out the Chiefs, 40-22, at Caesars Superdome in New Orleans. The halftime show, performed by Kendrick Lamar, was called the "worst ever" by many NFL fans.Trump ended up leaving shortly after halftime. As the President of the United States returned to Was…
How Trump used the Super Bowl as his own personal brand activation
To understand President Donald Trump’s media strategy around the biggest television show of the year, it’s helpful to think of his actions as a brand activation. To command and control as much of the nation’s attention as he could around the Super Bowl, Trump simply took a page out of the advertising playbooks for consumer products. Even as Americans cut their cords and watch fewer hours of live TV every year, the Super Bowl remains a tentpole e…
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