US EditionWarriors’ Steph Curry explains why he is ready to split with Under Armour
- On Thursday, Stephen Curry announced he is separating from Under Armour after a 13-year partnership and said Curry Brand will become independent in 2026.
- Citing the sneaker industry's difficulty, Curry added that Curry Brand's performance over the last five years was disappointing but said the split was in 'the best interest of both parties.'
- During pregame warm-ups, Curry wore the Nike Kobe 6 Protro 'Mambacita Sweet 16' tribute and played the 109-108 game in his Under Armour Curry shoes, with the Kobe colorway averaging $638 resale after a $180 retail sellout.
- Describing the move as a fresh start, Curry added he is a free agent marking 'new beginnings,' proud of his team and business partners, and open to opportunities while planning to 'have some fun.'
- Observers pointed to his warm-up choice and past Nike split when Curry arrived at Frost Bank Center in unbranded slides, then wore Nike in warm-ups, sparking sneaker 'free agency' questions.
19 Articles
19 Articles
Marin Independent Journal
Warriors’ Steph Curry explains why he is ready to split with Under Armour
SAN ANTONIO — Steph Curry shook up the basketball shoe world on Thursday, and after shaking and baking the Spurs to the tune of 49 points on Friday night, he spent almost as much time answering questions about his attire as he did talking about his record-tying performance. Curry separated from Under Armour, announcing the planned end of a 13-year partnership and signifying that the ‘Curry Brand’ would become its own independent entity in 2026. …
Not only American professional basketball, but also the world of sports and sportswear manufacturers has been shaken up by a huge announcement in recent days: after 12 years, one of the best and still active stars in NBA history, Steph Curry, and Under Armour are parting ways. The overseas sportswear company is suffering, has started rationalization and the situation has reached the point where it was forced to part ways with one of its bright s…
Steph Curry Already Showing Major Post–Under Armour Change
Steph Curry is wasting no time embracing his newfound sneaker freedom. Just days after announcing the end of his decade-long partnership with Under Armour — the company he joined in 2013 after leaving Nike — the Golden State Warriors superstar made a bold, highly visible statement during Friday night’s game against the San Antonio Spurs. For the first time in years, Curry stepped onto the court wearing Nike. And not just any Nike — the Kobe 6 “M…
Steph Curry's Nike Collaboration Could Have Been as Big as Michael Jordan's Brand, Claims Draymond Green
At 37 years old, Stephen Curry remains a central figure in conversation across the NBA. However, like all the greats before him, Curry’s talents aren’t limited to on-court exploits. His business ventures off the court have garnered quite the attention, specifically the decision to leave Under Armour. Many have begun to speculate on what’s next for the Golden State Warriors star in terms of branding. Draymond Green, on the other hand, can’t help …
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