Walmart launches chef-inspired store-label food brand in bid to woo younger shoppers

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Walmart launches chef-inspired store-label food brand in bid to woo younger shoppers

Walmart is launching its biggest store-label food brand in 20 years in terms of the breadth of items. The company expects to have 300 products in the Bettergoods line by the fall, including frozen foods, dairy items, snacks, beverages, pastas and soups. The prices range from under $2 to under $15, with most products costing under $5. Walmart hopes Bettergoods will appeal to younger customers who are not brand-loyal and want chef-inspired foods p…