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Department for Education Receive Backlash over Gemma Collins Videos
The 18-second teaser shows Collins discussing reforms for pupils with few qualifications, and the department said she was not paid.
On Tuesday, reality TV star Gemma Collins visited the Department for Education to discuss education reforms with Education Secretary Bridget Phillipson, asking, "What are we doing to help the children?"
Discussions focused on supporting students who leave school with minimal qualifications, specifically addressing occupational pathways and V-levels to ensure children in similar positions are not left behind.
Confirming the collaboration was unpaid, the DfE noted that the star of The Only Way Is Essex did not receive compensation for the meeting or promotional content created by the department.
Public reaction ranged from amusement to criticism, with former health secretary Wes Streeting retweeting the clip and saying, "When the GC met BP," while others called the content "gimmicky."
Despite the polarized feedback, the DfE continues its outreach strategy, though the department has not announced whether other high-profile figures will participate in future education campaigns.