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VW To Discontinue Seat Brand, Keep The Badge It Spawned: Report

Summary by Carscoops
The 76-year-old Spanish brand could disappear by 2029 as Volkswagen pours its resources into Cupra instead

76 Articles

Right

While Volkswagen is holding a hard-hitting austerity program in mind, all Seat lovers are now receiving a message from Job. According to a report, VW Group management intends to completely discontinue the Spanish car brand. Plans are supposed to be far advanced – an expiry date has already been established ...

·Vienna, Austria
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El PeriódicoEl Periódico
+3 Reposted by 3 other sources
Center

The Seat brand, as such, has known for years that it has the days numbered. The crisis of the Volkswagen group that exploded before the summer could end up taking ahead of one of the icons of the Spanish automotive industry. Seat can enter the list of sacrificial territories by the German consortium to be able to save the ship, and according to German means (which speak of the date of 2029), the Volkswagen group is studying to do without the bra…

·Barcelona, Spain
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Lean Right

According to the German publication Wirtschafts Woche, Volkswagen would be putting an end to the investments in Seat.

Lean Right

According to a report by WirtschaftsWoche, the Volkswagen Board of Management plans to phase out the Seat brand by the end of 2029 at the latest, but the Cupra electric brand remains.

·Berlin, Germany
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Center

The car company has thus reacted to the publication by the German economic seminar 'WirtschaftsWoche' that Volkswagen plans to withdraw the Spanish brand from the market by the end of 2029.

Lean Right

A German publication would have published the possibility of Seat closing by 2030

·Madrid, Spain
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wiwo.de broke the news in Düsseldorf, Germany on Thursday, September 3, 2026.
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