Volkswagen Presses Ahead With Restructuring as Headwinds Mount
5 Articles
5 Articles
The car manufacturer Volkswagen reacts to weak sales figures and enormous competitive pressure in the People's Republic of China with a completely new focus.
Volkswagen's China sales drop by 38.5 percent. Nevertheless, the country is supposed to play an important role: as an export base to counter Chinese competitors in other markets.
The automotive giant decided to change its approach.
In view of the weakness of the Chinese car market and more competition from the People's Republic abroad, the Volkswagen Group is changing its strategy for China. Instead of the previous motto "In China, for China" (In China, for China), the German Group is now also targeting markets outside the People's Republic with "In China, Beyond China" (In China and beyond), as the Group announced in the East China Hefei.
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