Vusion To Acquire In-Store Media, Building Out Digital Retail Media Platform
10 Articles
10 Articles
Vusion Announces Agreement to Acquire In-Store Media (ISM), Accelerating the Creation of a Platform for Digital In-Store Retail Media and Advertising
The combination of Vusion's connected store technology with ISM's established position in retail media aims at accelerating the digitalization of in-store retail media and unlock new opportunities for retailers and brands
Vusion, a specialist in electronic labelling, announces an agreement for the acquisition of In-Store Media, to create a digital advertising management platform in stores. The aim is to transform stores into "digital media assets" and "(more...)This article Towards a leader in digital point of sale: the French Vusion buys Spanish In-Store Media appeared first on La Revue du Digital.
Vusion To Acquire In-Store Media, Building Out Digital Retail Media Platform
Vusion, the France-based provider of AI-powered digitalization technology for physical stores, has signed an agreement to acquire In-Store Media, a Barcelona-based retail media company. The deal advances Vusion’s strategy to turn physical stores into digital media assets. In-Store Media designs, deploys and monetizes retail media networks across physical stores and works with more than 90 retail banners and more than 1,600 brands across nine cou…
Vusion announced that it had signed an agreement to acquire In-Store Media, a Spanish retail media player based in Barcelona. The French group, which specializes in the digitalisation of physical commerce through artificial intelligence, wants to accelerate the development of an offer dedicated to in-store advertising. Founded in 1998, In-Store Media designs, deploys and monetizes point-of-sale advertising campaigns. The company is present in ni…
It changes hands In-Store Media, company of advertising omnichannel in large commercial surfaces. The French group Vusion, specialized in solutions for the digitalization of...
The next big digital media is the physical store, says Vusion, as company makes aquisition announcement
Vusion, a specialist in AI powered digitalisation solutions for physical commerce, has inked an agreement to acquire In-Store Media (ISM), an in-store retail media company, headquartered in Barcelona, Spain. Financial terms of the deal have not been disclosed. “The next big digital media is the physical store” says Thierry Gadou, Chairman and CEO at Vusion. “Retail media has already transformed the economics of online commerce. The next frontier…
Coverage Details
Bias Distribution
- 100% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
