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“Vive Lima” Strategy Launched to Position It as a Great Urban Destination in Latin America
Summary by Diario Correo
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Mincetur presented this strategy as an initiative aimed at consolidating the Peruvian capital as one of the main urban destinations in Latin America.
·Lima, Peru
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Minister Berthin Gómez stressed that the campaign seeks to leave behind the image of Lima as a passing city to make it a tourist attraction in its own right
·Lima, Peru
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