Consumer Sentiment Tumbles as Virginians Feel Pressure From Inflation, New Poll Finds

Survey: Va. consumer sentiment plunges as prices erode earnings

Virginia consumers aren't happy about their financial outlook, as wages struggle to keep up with rising prices for fuel and groceries, according to a new Roanoke College survey that shows little optimism about the economy.

Consumer sentiment tumbles as Virginians feel pressure from inflation, new poll finds

Virginia consumer sentiment fell sharply in August, wiping out modest gains from earlier in the year as renewed inflation and a lackluster labor market weighed on household finances, according to a new according to a new Roanoke College poll released…

Virginia consumer sentiment falls,but outlook for the year ahead holds up.

From Roanoke College: Virginia consumer sentiment fell sharply in August 2026, erasing the modest gains recorded at the start of the year. The Virginia Index of Consumer Sentiment (ICS) fell to 59.6, down 7.8 points since February and 4.9 points below where it stood a year ago. All three components (current conditions, expectations, and overall