VinFast to Shut European Showrooms, Shift to Dealer Model Amid Strategic Overhaul

VinFast prioritises expansion in Asia

VinFast Auto, is prioritizing expansion in Asia in the short term, with the US and Europe taking a back seat.The post VinFast prioritises expansion in Asia appeared first on Investment Monitor.

Many new brands are trying their luck in the French market. But this Vinfast VF6 doesn't come from China, but from Vietnam, a country not necessarily known for its automotive industry. But with a reasonable price, attractive looks, and a size designed for Europe, can Vinfast turn this attempt into a success?

VinFast, after a promising launch, struggles to impose itself in Europe with only six vehicles registered in France in 2025. Faced with massive financial losses, the brand abandons its direct sales model to adopt a network of franchised dealers. This transition is under study, but the low sales volumes question the viability of the brand. The Asian market, where 80% of the vehicles are sold, remains its stronghold. A fast-paced entry into Europe…

In the face of disappointing sales, huge losses and an economic model called into question, the Vietnamese manufacturer VinFast seems to drastically reconsider its ambitions on the Old Continent. But is this already the end of the brand in Europe? A direct sales model abandoned for VinFast Two years after its arrival as a fanfare on the European market, VinFast seems already to be retreating. According to several German media, including Elektroa…

The Vietnamese manufacturer of VinFast electric cars officially confirms that it is fully closing its network on the European market, while specifying that it is not abandoning it. For the moment, it is difficult to know what will be done about the future of the brand.

VinFast to Shut European Showrooms, Shift to Dealer Model Amid Strategic Overhaul

Vietnamese electric vehicle (EV) manufacturer VinFast is preparing to shut down all its showrooms and service centres across Europe by the end of this week, in what appears to be a significant shift in strategy as the company moves away from its direct sales model, according to a report by German news outlet Elektroauto-News.net. The [...] The post VinFast to Shut European Showrooms, Shift to Dealer Model Amid Strategic Overhaul – Report appeare…