US EditionVideo. Tennis: Why the Famous Lacoste Brand Changes Its Crocodile Logo by...
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4 Articles
The famous Lacoste crocodile brand announced on August 22 a change in its logo. For the next few days, the reptile will be replaced by a goat. A change not insignificant, and that remains temporary.
Luxury fashion brand Lacoste had to change its 92-year-old logo to honor Serbian tennis player Novak Djokovic.
The company "Lakost" has decided to temporarily change the recognizable logo that has existed since 1933, since the manufacturer has existed. Goat logo on
Some symbols are the quintessence of what they represent, thanks to the great communicative force. They make vehicles of meanings and values, with sudden associations and evocations of senses that prescind the immediacy of the form with which they present themselves. It happens in all the spheres of human action, even in the world of fashion, sporty and not. Even the less ferrated in matter are now familiar with the crocodile, iconic logo of Lac…
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