Victoria Secret shares spike 40% after big earnings beat, raised sales outlook
The retailer said stronger full-price sales and lower tariff costs lifted quarterly results and prompted a 2026 outlook increase.
- On Tuesday, Victoria's Secret raised its full-year sales outlook to $7.03–$7.13 billion after reporting a fiscal first-quarter earnings beat, sending shares soaring about 40% in premarket trading.
- For the quarter ending May 2, the retailer reported $1.56 billion in sales, up about 15% year-over-year, with 13% comparable sales growth exceeding Wall Street expectations of $1.52 billion.
- CFO Scott Sekella attributed the improved guidance to leverage on fixed costs and lower tariff rates, while the company prioritizes 'supercharging bras' as a core business anchor.
- Projecting current quarter sales between $1.59 billion and $1.62 billion, the company issued an optimistic outlook even as peers released conservative forecasts amid consumer spending concerns.
- CEO Hillary Super is rebuilding the brand's identity to win over new shoppers, driving 'very consistent, double-digit increases' across all income groups and regaining market share from competitors.
33 Articles
33 Articles
Victoria's Secret CEO rejected 'woke-washing' and endless sales cycles—and it's paying off
One year ago, Victoria’s Secret was in free fall. Since spinning off from L Brands (now Bath & Body Works) in 2021, the stock had cratered from $57 to barely $20 a share on a good day. Once the arbiter of all things sexy, with diamond-encrusted bras and winged angels, Victoria’s Secret’s brand was being buried under all things unsexy: the founder’s ties to Jeffrey Epstein, an awkward marketing pivot seen as “woke-washing,” tariffs, and a board t…
Victoria’s Secret stock surges on embrace of sexiness, sales growth after doomed attempt to go woke
Victoria’s Secret's embrace of its sexy roots powered strong sales and a huge spike in its stock on Tuesday -- a turnaround from weak profits blamed on its doomed attempt at going woke.
Libertad Digital
Victoria's Secret shoots on the Stock Exchange after growing 15% in revenue, returning to profits and improving its annual forecasts.
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