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Via vs. Via means vehicular vexation

Frank Bruno has an identity crisis. Not because the CEO of Boulder-based Via Mobility Services has the same name as a British former heavyweight boxer, but because the name of the 46-year-old nonprofit paratransit service he runs is being confused with New York-based Via Transportation Inc., the company with which the city of Longmont contracted last year to run its microtransit service, Ride Longmont. That company insists on placing “by Via” on…

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  • 100% of the sources lean Left
100% Left

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Longmont Times-Call broke the news in Boulder, United States on Thursday, June 5, 2025.
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