Vodafone Idea Ropes in Shah Rukh Khan for New Brand Identity Campaign
The actor will front the telecom company’s refreshed identity as it seeks funding for network expansion and reported 240,114 customer additions in July.
- On Tuesday, Vodafone Idea named Bollywood superstar Shah Rukh Khan as the face of its new brand identity campaign, unveiling a revamped logo to signal a strategic evolution.
- Vodafone Idea CEO Abhijit Kishore stated the campaign is "not simply a logo refresh" but an expression of the Brand's evolution, aiming to shape customer engagement through strategic launches in coming weeks.
- Chairman Kumar Mangalam Birla noted at last week's Annual General Meeting the company has moved beyond its "most challenging years," as Vodafone Idea added 240,114 customers in July, marking its sixth consecutive month of gains.
- Backed by the Aditya Birla Group, Vodafone Idea seeks Rs 45,000 crores in capital expenditure over the next three years, having recently raised Rs 6,400 crores to support 4G expansion and 5G rollout plans.
- Customer growth remains central to Vodafone Idea's 2.0 strategy targeting triple cash Ebitda, though the operator faces Rs 9,259 crore in payment obligations to the Department of Telecommunications by June 2027.
13 Articles
13 Articles
Bollywood Hungama
PressNewsAgencyShah Rukh Khan joins Vodafone Idea as brand ambassador, company unveils new ‘Vi’ logo
Vodafone Idea has announced Bollywood actor Shah Rukh Khan as its new brand ambassador as the telecom company unveiled a revamped brand identity, including a new logo that changes from “V!” to “Vi”. The company also launched a new campaign titled Vi badal raha hai... tayaar rahiye.Khan, popularly known as SRK, will endorse the telecom service provider for the duration of the campaign, although the company has not specified how long the associati…
The Economic Times
Times of IndiaVodafone Idea ropes in Shah Rukh Khan for new brand identity campaign
Vodafone Idea has unveiled a refreshed brand identity with a new logo design. Bollywood star Shah Rukh Khan is now the face of their upcoming campaign. The company is undergoing a significant brand evolution and strategic launches in coming weeks. This move follows government relief on adjusted gross revenue dues for the telco. Vodafone Idea's balance sheet has been strengthened after statutory dues reassessment.
Shah Rukh Khan Joins Vi As Vodafone Idea Unveils New Logo And Launches Fresh Campaign
Shah Rukh Khan joins Vi as Vodafone Idea unveils a new logo and launches its fresh campaign. The move pairs a major brand reset with the superstar’s wide audience appeal. The post Shah Rukh Khan Joins Vi As Vodafone Idea Unveils New Logo And Launches Fresh Campaign appeared first on Box Office Worldwide.
Shah Rukh Khan Joins Vodafone Idea as Brand Ambassador; Company Unveils Refreshed ‘Vi’ Logo - CineTalkers
Vodafone Idea (Vi) has announced Bollywood superstar Shah Rukh Khan as its new brand ambassador alongside the unveiling of a refreshed brand identity. The telecom operator’s visual transformation replaces its signature two-dimensional yellow dot with a dynamic, three-dimensional sphere moved to the top of the logo. To mark this new phase, the company launched a …
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