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VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model

Summary by Adweek
New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method

2 Articles

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VaynerX’s new agency wants to help brands master the attention economy

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.

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AdweekAdweek
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VaynerX Launches Tamara Group, Betting Production-Led Is the New Agency Model

New agency launches with clients including Ulta Beauty, Mrs. Meyer’s, and Method

Read Full Article
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Adweek broke the news on Monday, April 27, 2026.
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