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Vanguard to Acquire Altruist, Expanding the Reach and Impact of Financial Advice

The digital wealth platform will keep operating separately as Vanguard expands advice services for independent financial advisers.

  • On Wednesday, Vanguard Group announced it will acquire Altruist, an AI-driven custody and software platform for independent financial advisers, intensifying its wealth-management expansion efforts.
  • Vanguard CEO Salim Ramji noted the deal combines complementary organizations to help advisers serve clients better, positioning Vanguard to compete against custody businesses of Charles Schwab and Fidelity.
  • The Wall Street Journal reported the transaction is worth roughly $4 billion, though official terms remain undisclosed; Altruist will continue operating as a separate business under Vanguard's ownership.
  • Featuring an AI component called Hazel, the Altruist platform reads custodial data, CRM, email, and notes to draft client plans while allowing advisers to manage accounts and bill directly.
  • Expected to close later this year, the deal builds on Vanguard's growth strategy; the firm managed about $12 trillion in assets as of March 31 and previously acquired Just Invest in 2021.
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Forbes broke the news in Jersey City, United States on Wednesday, August 26, 2026.
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