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Value-driven gifting grows as economic fears rise
A 2025 study shows 7 in 10 consumers adopt value-seeking behaviors like DIY gifts and eco-friendly choices amid economic uncertainty and shrinking budgets.
- This year, American holiday shoppers favor meaningful, story-driven gifts over material ones, a trend reported on Food Drink Life.
- As inflationary pressure lingers, surveys show 57% of Americans expect the economy to weaken and 77% foresee higher holiday prices this year.
- Data show 7 in 10 consumers engage in at least three value-seeking behaviors, including hunting for deals at 89%, trading down at 77%, reusing or regifting at 73%, and making DIY presents at 49% this year.
- As budgets tighten, overall holiday spending will drop 10% year-over-year to an average $1,595, with Gen Z planning to reduce spending by 34% and millennials by 13%.
- Homemade gifting now implies a cultural shift toward thoughtful, resourceful presents, with 46% likelier to choose eco-friendly options and last year 36% preferring personalized gifts, Jessica Haggard said.
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Watauga Democrat+19 Reposted by 19 other sources
Value-driven gifting grows as economic fears rise
A recent study finds 57% of Americans expect the economy to weaken within the next six months, the most negative economic outlook since 1997. As ... Read moreThe post Value-driven gifting grows as economic fears rise appeared first on Food…
·Calhoun, United States
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Total News Sources20
Leaning Left4Leaning Right3Center6Last UpdatedBias Distribution46% Center
Bias Distribution
- 46% of the sources are Center
46% Center
L 31%
C 46%
R 23%
Factuality
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