US EditionValentino is Rewriting the Rules of Brand Engagement in China
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Valentino is Rewriting the Rules of Brand Engagement in China
Italian luxury powerhouse Valentino is making power moves in China, strategically aligning with the Beijing International Film Festival (BJIFF) in a collaboration that’s far more calculated than your average fashion-meets-film moment. In an era where Western luxury brands are desperately scrambling to maintain relevance in China’s cooling market, Valentino has unveiled the “Valentino Dream Forward: Costume Design Honor” award at the 2025 BJIFF. …
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