US EditionVail Resorts Targets Lift Ticket Buyers with New Discount
Vail Resorts offers an average 30% discount on lift tickets at 12 top resorts for advance purchases, with up to $175 credited toward a 2026–27 Epic Pass.
- On Dec. 9, 2025, Vail Resorts announced a program averaging over 30% off lift tickets at 12 resorts for purchases made four or more weeks ahead, with Jan. 5, 2026 as the first eligible day.
- Vail Resorts CEO Rob Katz said the move aims `to make the sport more accessible` for late-deciding skiers and to fill a gap between pass sales and last-minute buyers.
- Skiers can save over $100 per lift ticket on many days, and Vail Resorts said guests can apply up to $175 of a 2025-26 lift ticket toward a 2026-27 Epic Pass.
- The immediate effect is greater advance-booking availability for day-ticket buyers as lift tickets are now available on all 37 Vail Resorts North American resort websites, while nearly 75% of visitation comes from Epic Pass or Epic Day Pass holders and one quarter from day-ticket buyers.
- Amid rising ticket prices and consolidation, Vail Resorts controls the largest portfolio of North American resorts as Epic Pass sales ended Dec. 4 and Ikon Pass sales end Dec. 11.
11 Articles
11 Articles
Vail Resorts announces new discount for lift tickets when buying a month ahead
Vail Resorts on Tuesday announced a new lift ticket discount, which the company said averages over 30% off at 12 of its top destination resorts for guests who purchase four or more weeks in advance. Skiers and riders save $100 or more per lift ticket at mountains including Park City Mountain, Vail Mountain, Breckenridge, and Whistler Blackcomb, depending on the day, the company said. “Up until this season, there were two ways to save on lift ac…
Denver Post
Daily CameraVail Resorts announces new deal on lift ticket prices
Vail Resorts announces new deal on lift ticket prices and Epic Pass promotion. Buying a month in advance will save more than $100 compared to ticket window price for Vail, Beaver Creek, Breckenridge, Keystone and Crested Butte.
Vail Resorts is offering 30% off lift tickets (on average) at 12 of its top resorts
With snow blanketing ski resorts from coast to coast, there's no denying that the 2025-26 ski season is underway in North America — and it's shaping up to be a good one.In the Northeast, Stowe Mountain Resort in Vermont is already a few storms away from a snowfall total of 100 inches, while some western resorts like Whistler Blackcomb in British Columbia have a short-term forecast that should get any powder skier fired up.STOWE MOUNTAIN RESORTBu…
PR Newswire
NewswireVail Resorts Lowers Lift Ticket Prices for Skiers and Riders Who Plan a Month Ahead
/PRNewswire/ -- In its latest move to make skiing and riding more accessible, Vail Resorts announced a new discount averaging over 30% off lift tickets at 12...
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