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Vail Resorts’ post-Labor Day push boosts Epic Pass sales for 2025-26 season

Vail Resorts increased total revenue 3% with higher pass prices and a late sales surge despite a 2% drop in season pass units, CEO Rob Katz said.

Summary by Vail Daily
When Vail Resorts last updated investors on season pass sales, the company was down 3% in total units sold through Sept. 19, as compared to last year. But a strong post-Labor Day sales cycle reversed that momentum, and when Vail Resorts closed its season pass sales period on Dec. 4, the company had gained a point, bringing the final tally to a 2% reduction from last season. CEO Rob Katz, on an investor call on Wednesday, said the company “overde…

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Vail Daily broke the news in on Thursday, December 11, 2025.
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