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UW Renews Deal with Alaska Airlines, but Husky Stadium Naming Rights Will Change

UW renewed Alaska Airlines' 10-year basketball arena deal worth about $28 million and seeks a higher-value partner for Husky Stadium naming rights to boost athletics revenue.

Summary by The Seattle Times
UW athletics announced a renewed naming-rights agreement with Alaska Airlines for Hec Edmundson Pavilion, but will take Husky Stadium's rights to the open market.
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UW renews deal with Alaska Airlines, but Husky Stadium naming rights will change

UW athletics announced a renewed naming-rights agreement with Alaska Airlines for Hec Edmundson Pavilion, but will take Husky Stadium's rights to the open market.

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The Seattle TimesThe Seattle Times
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UW is taking the naming rights for Husky Stadium to the open market

UW athletics announced a renewed naming-rights agreement with Alaska Airlines for Hec Edmundson Pavilion, but will take Husky Stadium's rights to the open market.

·Seattle, United States
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The Seattle Times broke the news in Seattle, United States on Friday, March 13, 2026.
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