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Using AI Agents to Drive Sales to Auto Dealerships

Summary by MOTOR
When Robert Goodwin started using a chatbot for the Huffines Subaru website a decade ago, he still needed sales personnel to guide its answers. Even similar services manned by humans didn’t lighten his staff’s workload. “That’s the way it was until AI came into the picture,” said the GM of two dealerships in Corinth, Texas. In October 2024, he signed up for Capital One’s Chat Concierge...
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MOTOR broke the news in on Thursday, January 8, 2026.
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