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Holiday Toy Prices Surge as Tariffs, War-Driven Energy Costs Squeeze Shoppers
Toy prices climbed 6.6% in the past year as tariffs and higher oil costs raised import and manufacturing expenses, Reuters reported.
Toy prices surged 6.6% over the past year, outpacing other consumer categories as Americans begin drafting their holiday gift lists, according to latest consumer inflation data.
Persistent price hikes reflect combined impact of import tariffs and rising production costs linked to the Middle East conflict, where fossil-fuel-based plastics manufacturing faces higher oil prices.
Basic Fun CEO Jay Foreman said, "Tariffs add a noticeable cost to toys and other goods," noting the toy industry set this year's pricing based on last year's tariff rates.
Major toy manufacturers Mattel and Hasbro absorbed "higher input costs," while Fitch Ratings senior director David Silverman warned, "Those dual issues appear to be showing up in pricing."
Analysts expect inflationary pressures from the Iran conflict to persist for several quarters, though reducing tariffs could eventually lower toy costs if global fuel conflicts subside.