US EditionU.S. seeks breakup of Google's ad-tech products after judge finds illegal monopoly
- The U.S. Justice Department filed a proposal on May 5, 2025, in a Virginia court to force Google to divest its core digital ad technologies, AdX and DFP.
- This action follows a federal judge's April ruling that Google illegally abused its market power in digital advertising, harming competition and online publishers.
- The Justice Department seeks to restore competition by requiring Google to separate the ad exchange and publisher platform, with non-discriminatory access to ad buying tools.
- The 17-page DOJ filing states the remedies are necessary to end Google's monopolies and prevent recurrence, while Google opposes divestiture as technically infeasible.
- The judge’s final decision on penalties is expected later this year, and if upheld, this breakup could be the largest U.S. Corporate dismantling since AT&T over 40 years ago.
90 Articles
90 Articles
Feds Push to Dismantle Google's Ad Empire After Landmark Antitrust Ruling - Tennessee Star
The Department of Justice formally asked a federal judge to break up Google’s ad-tech empire Friday after an April court ruling found the company illegally monopolized the digital advertising market. U.S. District Judge Leonie Brinkema, a Clinton-era appointee, ruled in April that Google had unlawfully tied its ad server, DoubleClick for Publishers (DFP), and ad exchange (AdX), controlling both the buy and sell sides of the digital ad pipeline. …
Feds Push to Dismantle Google’s Ad Empire After Landmark Antitrust Ruling | The Star News Network
by Thomas English The Department of Justice formally asked a federal judge to break up Google’s ad-tech empire Friday after an April court ruling found the company illegally monopolized the digital advertising market. U.S. District Judge Leonie Brinkema, a Clinton-era appointee, ruled in April that Google had unlawfully tied its ad server, DoubleClick for Publishers (DFP), and ad exchange (AdX), controlling both the buy and sell sides of the d…
DOJ seeks forced breakup of Google digital ad businesses to ‘terminate’ monopolies
Google should be forced to sell off two separate digital advertising businesses, the Justice Department argued in a court filing after a federal judge ruled last month that the Big Tech giant operates an illegal monopoly over the technology.
Google's Ad Network Faces DOJ Breakup Battle
Google's Ad Network Faces DOJ Breakup Battle The US Justice Department has escalated its campaign to dismantle Google's digital advertising technology, intensifying a legal battle that seeks to reshape the future of one of Silicon Valley's most powerful players. The department has urged a federal judge to mandate Google to part with key components of its ad network, the AdX business and DFP platform, arguing they stifle competition.This high-sta…
Justice Department asks court to break up Google’s ad tech business
The U.S. Justice Department is doubling down on its attempt to break up Google by asking a federal judge to force the company to part with some of the technology powering the company’s digital ad network. The proposed dismantling coincides with an ongoing federal effort to separate Google’s Chrome browser from its dominant search engine. The government’s latest proposal was filed late Monday in a Virginia federal court two-and-a-half weeks after…
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