US sales plunge for toy maker as it struggles to diversify beyond popular Labubu

Revista Merca2.0

Factuality

Ownership

Photoart: Merca2.0 In improvised showcases, tianguis and technology squares, the Labubu, toys of the Kpop Warriors, Barbie and fake Sanrio products have become part of informal sales. It is common to find versions known as “Lafufus” that circulate with affordable prices, brighter colors than normal and finishes that give their origin. What seems a simple imitation is actually the tip of a major problem that already worries giants of the toy indu…