US midterms: 435 House seats, 35 Senate races and $12 billion in spending
AdImpact forecasts $11.6 billion in campaign ads as Democrats and Republicans battle for control of Congress.
- On Monday, October 5, 2026, campaigns entered the final month of a record-setting midterm season, with total advertising spending projected to reach nearly $12 billion. Voters decide control of Congress on November 3.
- Tight contests for control of the House and Senate drive the surge in campaign investment. Republicans hold a narrow 218-214 majority in the House; the Senate remains split 53-47, intensifying competition.
- Ad-Tracking firm AdImpact forecasts $11.6 billion in total spending, significantly outpacing the $8.9 billion spent in 2022. Political podcast ad spend has increased 42% year over year as campaigns seek new audience reach.
- Democrats expanded their battlefield on Friday, targeting eight additional districts before adding six more on Monday. These moves aim to flip the House, where Republicans currently hold a 218-214 majority with one independent.
- Residents in Texas, Florida, and Arizona must register to vote by today, Monday, October 5, as Election Day approaches. Deadlines in Alaska, Rhode Island, and South Carolina passed Sunday, October 4.
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The midterm clock is ticking. Here's what we need to know on voter registration, Texas polling cuts, a drug recall and Fannie Lou Hamer.
Americans voting in the midterm elections on November 3 will decide who controls Congress for the final two years of Donald Trump's presidency, as well as electing dozens of governors and thousands of state officials.
Four Ways the Midterm Elections Could Go
“Democrats are heading into the last month of the midterm elections campaign with ambitions going deeper and deeper into red territory, while Republicans are grim about their hopes of holding on to either chamber of Congress,” the Washington Post reports. ”Historically, the opposition party almost always makes gains in the midterms, and President Donald Trump […]
The Washington Post
The Seattle TimesFour ways the midterm elections could go, one month away
Democrats have polls and history on their side. Republicans have money.
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