US EditionAdLift Launches Feature to Monitor Brand Visibility in AI Search
18 Articles
18 Articles
Schweizer Radio und Fernsehen (SRF)
AI overviews mean less clicks and less advertising revenue. Now a large US media house is moving to court.
If you are looking for Google, you will in many cases first receive an AI answer – and then links to corresponding websites. The US publishing house Penske Media is therefore now bringing the Internet company to justice.
The clash between media and technological giants reached a new level. Penske Media Corporation (PMC), owner of iconic headlines such as Rolling Stone, Variety, Deadline and The Hollywood Reporter, filed a federal lawsuit against Google in Washington, D.C., accusing it of illegally appropriating its contents to feed the “AI Overviews” function, the artificial intelligence abstract tool that appears at the top of the search results. The direct cha…
AdLift launches feature to monitor brand visibility in AI search
Digital marketing agency AdLift, recently acquired by Liqvd Asia, has introduced a new feature in its AI visibility platform Tesseract called ‘Brand Share of Voice (SOV)’. The tool is designed to track how often and where brands are cited by AI models such as ChatGPT, Gemini, and Google’s AI Overviews. With AI-driven search increasingly shaping online visibility, the tool aims to provide brands with data on the frequency and sources of their men…
Penske Media Corporation (PCM), the editor of Rolling Stone and The Hollywood Reporter, is the first U.S. media company to sue Google for its AI summaries. The company claims that AI General Views that usually appear at the top of the search results leave users with little reason to click on the source, which harms traffic and “illegally benefits” from the work of their reporters. And while Penske Media is the largest media company to confront G…
We already have the first lawsuit against Google and its AI Overviews technology, better known here as Vista created with AI, in the United States. This already comes from far away, and as a brief reminder, when you do a Google search, instead of having to search for an answer by visiting dozens of web pages, Google resorts to an AI that will give you the information you are looking for. In case you require more information, you can always visit…
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