US Black Friday online sales hit record $11.8 billion, Adobe reports
Mobile shopping accounted for over half of the $11.8 billion U.S. online Black Friday sales, boosted by a 9.1% year-over-year increase and AI-driven traffic.
- On Black Friday, Mastercard SpendingPulse reported US retail sales climbed 4.1% year-over-year, with the five-day Thanksgiving-through-Cyber Monday window shaping activity, data released Saturday shows.
- Amid a K‑shaped economy, the Beige Book shows spending among low‑ and middle‑income consumers is declining, while Lombana said less affluent shoppers are budgeting.
- Adobe data show strong online momentum in apparel, with online shoppers spending $20.2 billion on Black Friday and Adobe reporting a record $6.4 billion online on Thanksgiving.
- Value‑focused chains benefited while others struggled as Walmart gained market share across income groups, while Target and Bath & Body Works faced challenges from pickier shoppers.
- Given inflation, nominal gains may overstate real growth as Rick Newman said the 4.1% nominal rise may translate to about one in real terms, while consumers bought fewer items and average selling prices rose.
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This Black Friday belonged to the internet (and your phone)
By 6:30 pm Eastern on Black Friday, online spending was running 9.4% ahead of the same point a year earlier, already surpassing Adobe's earlier forecast of 8.3% growth for the whole day. Its updated estimate of $11.7 billion to $11.9 billion in total Black Friday e-commerce would set a new...Read Entire Article
Black Friday sales increased 4.1% from a year earlier, according to Mastercard SpendingPulse data, indicating that American consumers are continuing to spend despite economic concerns, Bloomberg reported.
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Shoppers Spend Billions on Black Friday to Snag Holiday Deals
NEW YORK—Despite wider economic uncertainty hovering above this year’s holiday season, shoppers turned out in big numbers for Black Friday—spending billions of dollars both in stores and online. Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1 percent jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 m…
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