US EditionUS Black Friday online sales hit record $11.8 billion, Adobe reports
Mobile shopping accounted for over half of the $11.8 billion U.S. online Black Friday sales, boosted by a 9.1% year-over-year increase and AI-driven traffic.
- On Black Friday, Mastercard SpendingPulse reported US retail sales climbed 4.1% year-over-year, with the five-day Thanksgiving-through-Cyber Monday window shaping activity, data released Saturday shows.
- Amid a K‑shaped economy, the Beige Book shows spending among low‑ and middle‑income consumers is declining, while Lombana said less affluent shoppers are budgeting.
- Adobe data show strong online momentum in apparel, with online shoppers spending $20.2 billion on Black Friday and Adobe reporting a record $6.4 billion online on Thanksgiving.
- Value‑focused chains benefited while others struggled as Walmart gained market share across income groups, while Target and Bath & Body Works faced challenges from pickier shoppers.
- Given inflation, nominal gains may overstate real growth as Rick Newman said the 4.1% nominal rise may translate to about one in real terms, while consumers bought fewer items and average selling prices rose.
169 Articles
169 Articles
Shoppers Spend Billions on Black Friday to Snag Holiday Deals
NEW YORK—Despite wider economic uncertainty hovering above this year’s holiday season, shoppers turned out in big numbers for Black Friday—spending billions of dollars both in stores and online. Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, marking a 9.1 percent jump from last year. Traffic particularly piled up between the hours of 10 a.m. and 2 p.m. local time nationwide, when $12.5 m…
U.S. Black Friday online sales hit record $11.8 billion, driven by AI-powered deal hunting - Tech Startups
Black Friday used to be about long lines, packed aisles, and shoppers rushing through store doors at dawn. This year told a different story. Consumers skipped the crowds and leaned heavily on AI assistants to hunt for deals, pushing U.S. […] The post U.S. Black Friday online sales hit record $11.8 billion, driven by AI-powered deal hunting first appeared on Tech Startups.
TechCrunch
Black Friday sets online spending record of $11.8B, Adobe says
American consumers spent $11.8 billion online on Black Friday, according to data from Adobe Analytics, which says it tracks more than 1 trillion visits to U.S. retail websites.
Online sales at Black Friday 2025 reach 11.8 billion dollars in the United States, dopeed by mobile, promotions and artificial intelligence.
Helena Independent Record
Shoppers spend billions on Black Friday to snag holiday deals despite economic uncertainty
Adobe Analytics, which tracks e-commerce, said U.S. consumers spent a record $11.8 billion online Friday, a 9.1% jump from last year.
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