US Beauty Industry Grows in the First Half of 2025, Circana Reports

US Beauty Industry Grows in the First Half of 2025, Circana Reports

CHICAGO, IL, Aug. 19, 2025 (GLOBE NEWSWIRE) -- In the first half of 2025, the U.S. prestige beauty market grew by 2% to $16 billion, while sales at mass merchants increased 4% to $34.6 billion, according to Circana, LLC. Below…

Beauty Sales for the First Half Hit $50.6 Billion in the U.S.

Despite headwinds, U.S. beauty sales totaled at $50.6 billion in the first half, driven by key trends across categories.

Circana reports beauty sector on the rise

CHICAGO – In the first half of 2025, the U.S. prestige beauty market grew by 2% to $16 billion, while sales at mass merchants increased 4% to $34.6 billion, according to Circana. Below are the key highlights and takeaways across the beauty landscape through the first six months of the year.  “The beauty industry’s latest results are indicative of a consumer who is focused on efficacy and elevated value,” said Larissa Jensen, global beauty indust…