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Upp.ai named in Barclays Eagle Labs AI 100 'Ones to Watch' list
Upp.ai joins the Barclays Eagle Labs AI 100 after its platform analyzed more than 7 billion product and market data points a day.
The London-based platform Upp was named in the Barclays Eagle Labs "Ones to Watch" report, a definitive ranking of 100 UK artificial intelligence companies shaping the future of the sector.
Investment in UK artificial intelligence hit £8.3 billion in 2025, with 49.4% of all AI deals representing first-time fundraises, marking a record moment for the sector's growth.
Recently recognised with the Performance Marketing World Innovation Award for work with Charles Tyrwhitt and Secret Sales, Upp analyses more than 7 billion product data points daily and manages over 102 million SKUs.
Barclays announced its new Scaleup Consortium, bringing together Google Cloud and Wilson Sonsini to support companies in the cohort, including Upp, as they expand internationally.
Together, the named companies have raised £11.3 billion in funding and generate £734 million in annual revenue, yet Barclays Business Banking head Abdul Qureshi said "The real challenge is helping the strongest businesses turn that innovation into long-term, scalable growth.