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Unrivaled’s Philadelphia Spectacle Delivers Not Just a Big Crowd, but a Profitable One

The Unrivaled league's Philadelphia stop set a new attendance record with 21,490 fans and featured standout performances and celebrity courtside guests.

  • On Friday night, Unrivaled, a 3-on-3 women's basketball league, drew 21,490 fans at Xfinity Mobile Arena, setting the arena's biggest event and an all-time regular-season attendance record.
  • Unrivaled expanded beyond Sephora Arena in Medley, Fla., to play outside its home base for the first time this season, staging an inaugural Mid-Atlantic tour stop with two-day festivities including a community clinic.
  • On the floor, Marina Mabrey, Lunar Owls guard, erupted for a league-record 47 points as the crowd responded to nearly every shot, and Kelsey Plum, Phantom BC guard, hit a game-winning basket in a 71-68 victory.
  • The turnout signals strong demand for a WNBA expansion franchise in 2030 and marked the City of Philadelphia's first pro women's game since the 1998 ABL Philadelphia Rage, with courtside attendees including Dawn Staley, Wanda Sykes and other investors/celebrities.
  • The league plans to return to Miami Saturday with the regular season running through February and playoffs scheduled for March 2 and 4, according to Unrivaled president Alex Bazzell.
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Breaking One broke the news in on Saturday, January 31, 2026.
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