US EditionUnited’s New Pricing Means You May Pay More for the Same Seat
The airline is adding lower-priced premium fares that remove lounge access, seat selection and refund rights as it seeks more revenue from business travelers.
- On Friday, United Airlines announced a new tiered fare structure for United Polaris and United Premium Plus cabins, offering Base, Standard, and Flexible options on long-haul international, transcontinental, and select Hawaii flights.
- The Base tier offers the lowest price but excludes lounge access, seat selection, and refunds, while Standard and Flexible categories retain traditional perks for customers seeking added value.
- United Chief Commercial Officer Andrew Nocella said the strategy provides "more choice," noting the pay-as-you-go structure makes it easier for customers to find fares matching their specific needs.
- While United is the first U.S. carrier to deploy such basic premium fares, it joins international competitors like Air France and Lufthansa that have utilized similar unbundled strategies for years.
- Rollout begins in select markets this month, with a broader expansion planned for additional long-haul international, transcontinental, and Hawaii routes later this year.
15 Articles
15 Articles
United Airlines Introduces Tiered Fare Categories in Premium Cabins, Hikes Baggage Fees
United Airlines is introducing a new tiered fare program in its premium cabins. Meanwhile, the company has increased checked bag fees by $10–$50 in the Western Hemisphere. In its April 3 announcement, the company disclosed it will offer three options in premium cabins for long-haul international, transcontinental U.S., and select Hawaii flights. These will include base—a new option—standard, and flexible. Economy fares also currently offer basic…
United is rolling out 'basic business class' to make premium flying cheaper. Here's how it will work.
United wants more people to book its premium seats, so it found a way to make them cheaper — though less flexible.Nicolas Economou/NurPhoto via Getty ImagesUnited Airlines is introducing "basic" business class on long-haul flights later this year.These unbundled tickets can be cheaper because they let flyers only pay for what they value.Some industry analysts say the move could make business class more expensive over time.United Airlines is chan…
United Airlines adds new fees to cheapest business-class fares
How would you feel if you paid $2,000 or more for a business-class ticket only to be charged an extra fee if you wanted a seat assignment in advance?Some travelers on United Airlines will soon find out after the carrier announced on Friday a "new tiered fare structure" for its swankiest seats.In other words, the basic economy concept has now come to the business-class cabin.It's part of United's move to layer three fare types — Base, Standard an…
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stocktitan.netUnited to Introduce Tiered Fare Categories, Giving Customers More Options Across Every Type of Ticket
Airline to offer base, standard and flexible fare options for United Polaris® and United Premium Plus® customers traveling on long-haul international,...
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