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Unequal Adoption, Blurred Framework, Skills Expected: the Impact of Ai in Trade and Marketing

Summary by BDM
What tools do managers use on a daily basis? How to train teams, and what skills are expected? Elements of a response in a recent study published by Apec on the impact of AI in commercial and marketing.
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Unequal Adoption, Blurred Framework, Skills Expected: the Impact of Ai in Trade and Marketing

What tools do managers use on a daily basis? How to train teams, and what skills are expected? Elements of a response in a recent study published by Apec on the impact of AI in commercial and marketing.

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BDM broke the news in on Friday, April 3, 2026.
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