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Under Armour turnaround isn't over, company says as sales drop again
- On Tuesday, Under Armour shares fell around 10 percent after the Baltimore-based company reported a $43 million fourth-quarter net loss and revenue decreased 1 percent to $1.2 billion.
- North America sales continued to decline, falling 7 percent to $641 million, while international revenue increased 10 percent to $539 million, revealing regional divergence in performance.
- For fiscal 2027, the company expects revenue to "decline slightly year over year, with a low single-digit decrease in North America," targeting about 150 basis points of margin expansion from IEEPA tariff refunds.
- President and Chief Executive Officer Kevin Plank stated the company is prioritizing "world-class, modern marketing excellence" to accelerate consumer demand and reshape Under Armour's profit profile.
- GlobalData Managing Director Neil Saunders noted customer affinity shows "very modest signs of improvement in the US and remains significantly below many other brands," with consumers remaining confused about brand positioning.
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Total News Sources18
Leaning Left1Leaning Right0Center11Last UpdatedBias Distribution92% Center
Bias Distribution
- 92% of the sources are Center
92% Center
C 92%
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