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Under Armour ends partnership with The Rock amid marketing reset

Summary by RetailWit
The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

3 Articles

Boston HeraldBoston Herald
Lean Right

Ticker: Under Armour and Dwayne ‘The Rock’ Johnson End Decade-Long Partnership; Stellantis Recalls 955,000 Vehicles

Ticker: Under Armour and Dwayne ‘The Rock’ Johnson end decade-long partnership; Stellantis recalls 955,000 vehicles

·Braintree, United States
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Retail DiveRetail Dive
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RetailWitRetailWit
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Under Armour ends partnership with The Rock amid marketing reset

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph Curry.

·Boston, United States
Read Full Article
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Bias Distribution

  • 50% of the sources are Center, 50% of the sources lean Right
50% Right

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Retail Dive broke the news in Boston, United States on Monday, August 17, 2026.
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