Adidas Taps Uncle Waffles to Join ‘Superstar: The Original’ Campaign Celebrating the Brand’s Famous Sneaker

Adidas Taps Uncle Waffles to Join ‘Superstar: The Original’ Campaign Celebrating the Brand’s Famous Sneaker

Swazi DJ and record producer Uncle Waffles is the latest star to join Adidas 'Superstar: The Original' campaign celebrating the Superstar sneaker.

Adidas partners DJ Uncle Waffles for global campaign

Adidas South Africa has announced eSwatini DJ and producer Uncle Waffles as the latest addition to its Lifestyle portfolio. She will feature in the brand’s global Superstar: The Original campaign, joining an international line-up including Samuel L. Jackson, Missy Elliott, JENNIE, Anthony Edwards, Mark Gonzales and GloRilla. The campaign brings together cultural figures described by adidas as “Original Icons”. Uncle Waffles appears in a series o…

Uncle Waffles signs partnership deal with adidas South Africa - The House Of Pop

Today, adidas South Africa announced multi-platinum international DJ-producer Uncle Waffles as the latest partner to sign to their Lifestyle portfolio. To celebrate the partnership, she features in the global “Superstar: The Original” campaign joining a multi-generational cast including Samuel L. Jackson, Missy Elliott, JENNIE, Anthony Edwards, Mark Gonzales and GloRilla, to name a few. “Superstar: The Original” brings together an unprecedented …