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Ulta Beauty Uses AI to Bridge Social Discovery and In-Store Experiences

Summary by PYMNTS.com
Watch more: From Scroll to Store: How Ulta Beauty Is Connecting Commerce, Content and Community Social discovery moves at the speed of trends. Large language models (LLMs) are reshaping how people search and buy online. Yet brick-and-mortar remains the heart of beauty. Ulta Beauty sits at the center of all three forces, building a connected commerce strategy designed for consumers who shift rapidly between digital inspiration and the i…
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PYMNTS.com broke the news in on Tuesday, November 18, 2025.
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