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Ulta’s Prestige Beauty Shines Despite Consumer Pressure

Comparable sales rose 5.3% and net sales climbed 11.1%, helping Ulta lift its full-year earnings guidance.

  • Ulta Beauty reported first-quarter net sales of $3.2 billion, an 11.1% increase, exceeding Wall Street expectations and prompting the retailer to raise full-year earnings guidance to between $28.36 and $28.80 per share.
  • President and Chief Executive Officer Kecia Steelman attributed the performance to the 'Ulta Beauty Unleashed' strategy, emphasizing focused execution amid macroeconomic uncertainty and consumer value pressures.
  • Fragrance remained the strongest category, increasing to 12% of revenue, while the company expanded its loyalty program to nearly 47 million members and launched on TikTok Shop.
  • Capitalizing on strong performance, the company increased its fiscal 2026 stock buyback target by half a billion dollars to $1.5 billion, supporting double-digit earnings growth.
  • Plans for a highly experiential flagship store in Times Square, New York, were announced, expected to open in late 2027 and showcase next-level brand building capabilities.
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Beloit Daily News broke the news on Tuesday, June 2, 2026.
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