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UK travel company closes after 39 years as travellers told act or risk losing holiday
ABTA said affected customers should check booking documents and contact the tour operator or principal business to keep their holidays protected.
On October 30, 2026, independent travel agency Wroxham Travel ceased trading after 39 years. An ABTA spokesperson said, "We are sorry to inform you that Wroxham Travel has ceased trading with effect from 30 October 2026," citing financial failure.
Established in 1987, the Norwich-based agency operated two offices in Hoveton and Aylsham, offering holiday packages to Turkey, Greece, and Portugal.
ABTA advised customers to contact their tour operator's credit control department to ensure bookings continue as planned. Travellers should check their ATOL certificate under "Who is protecting your trip" to identify the responsible principal business.
The travel sector faces broader disruption as several UK companies ceased trading or entered administration in 2026. Wayfairer Travel Limited suspended services, while airlines Ascend Airways, EcoJet Airlines, and Zenith Aviation Limited have liquidated or entered administration.
Customers are urged to take immediate action to protect bookings as industry failures continue. Wayfairer Travel Limited suspended operations "until further notice" while appointing an administrator, signaling ongoing sector volatility.