UK ‘icons’ depicted in biscuit form to mark 100 years of chocolate digestive

McVitie's to open shrine to the digestive biscuit in London to celebrate 100th birthday

McVitie’s is set to open an immersive pop-up in London to celebrate a hundred years of the chocolate digestive. Edible portraits of David Bowie, Sir Trevor McDonald and Dame Judi Dench will all be on display at The McVitie’s Chocolate Digestives Experience, which will open this week in celebration of the nation’s favourite biscuit’s 100th birthday. It will open to the public for free from Friday 2 – Monday 5 May, from 11am – 7pm and the portrait…

Biscuit-based portraits depicting likes of Dame Judi Dench unveiled

A series of incredible biscuit-based portraits depicting David Bowie, Sir Trevor McDonald, and Dame Judi Dench have been unveiled to mark the 100th anniversary of McVitie’s Chocolate Digestives.

UK ‘icons’ depicted in biscuit form to mark 100 years of chocolate digestive

Mosaic artist Ed Chapman has created biscuit portraits of famous British people using McVitie’s chocolate digestives.

McVitie’s celebrates 100 years of chocolate digestives - Mobile Marketing Magazine

McVitie’s is celebrating 100 years of its Chocolate Digestives with a new campaign launching this week. Created by TBWA\London, the campaign features a digital out-of-home activation at Piccadilly Lights and a live biscuit projection onto London’s County Hall. Called ‘100 Years of the Nation’s Greatest Invention’, the campaign is backed by £8.75 million and celebrates the Chocolate Digestive’s place in British culture since 1925. The campaign wi…

McVitie’s Chocolate Digestives celebrates centenary

McVitie’s is marking 100 years of its Chocolate Digestives with one of its biggest multi-million-pound campaigns to date: ‘100 Years of the Nation’s Greatest Invention’. The campaign humorously places the iconic biscuits alongside some of the world’s most groundbreaking innovations such as the wheel, mobile phones, and sliced bread. Using humour to juxtapose the remarkable with the mundane, the campaign suggests that Chocolate Digestives might j…

McVitie's celebrates 100 years of the chocolate digestive with multi-million pound campaign

Biscuit brand McVitie’s is celebrating 100 years of its flagship Chocolate Digestives with a new integrated campaign launching this week. Crafted by creative agency TBWA/London, the work will be amplified by hologauze projections, a digital out-of-home activation at the Piccadilly Lights and a live biscuit projection at London’s County Hall. Named ‘100 Years of the Nation’s Greatest Invention’, the brand’s campaign will be backed by a hefty £8.7…