UK firms scale back Pride support as corporate DEI retreat gathers pace

Major Brands Ditched Pride: The Quiet Decline from Big Businesses

It's a punch in the gut for anyone who’s ever relied on corporate Pride posts as a litmus test for LGBTQ+ inclusion. The once ubiquitous rainbow logos and

UK firms scale back Pride support as corporate DEI retreat gathers pace

British businesses are sharply reducing their public support for Pride, mirroring a broader retreat from diversity, equity and inclusion (DEI) initiatives that has gathered pace in the United States. Analysis of corporate social media activity shows that references to Pride by some of the UK’s largest companies have fallen dramatically in the past two years. Mentions are down by more than 90 per cent since 2023, reflecting a shift in tone as com…