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UK beauty firm which stocks 200 brands is saved after falling into administration
AA Investments Group's acquisition prevents closures and job losses at Beauty Bay, a major UK online retailer with over five million customers, after its March 6 administration.
- On March 6, Beauty Bay collapsed into administration before French-owned AA Investments Group acquired the UK beauty retailer for an undisclosed amount, preserving its stores and workforce.
- Founded in 1999, Beauty Bay had operated for 27 years before administration struck amid a broader 2026 retail crisis affecting Russell & Bromley, Moores, Claire's, and others.
- Joint administrators John Noon and Mark Firmin of Alvarez & Marsal Europe LLP were appointed to oversee operations; the company took its website offline but said it will be "reopening soon."
- The rescue protects Beauty Bay's platform, which stocks more than 200 brands including Ariana Grande, Clinique and MAC, preserving a major supplier network.
- Despite turmoil, major brands including Aldi, M&S, Superdrug and Lidl announced 2026 store openings, even as Revolution and BrewDog shut 21 and 38 pubs respectively.
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